Google is constantly changing algorithms. In the planet of SEO, it is becoming more and more difficult to achieve profitable results with bad back links or black hat SEO… As I mentioned social media’s role in Google marketing had increased significantly. I will discuss social media briefly to find its advantages and disadvantages, how we can monetize social platforms and benefit from social media marketing. One of the most growing platform is Google+. Google plus is a real leader when searching online. It surpasses high PR SEO websites, even Facebook and Twitter. For that reason it becomes obvious, that we should use tons of people on Google +. I am not going to explain technical tips and ideas- how to build your business page or something like that. I will try to explain the value of Google +
1. More brandy and less trendy
- Yes. Google plus is much more personalized, than its competitors. Your circles are informed, what are you doing. You are more visible and consistent. Long-term and consistent positioning is one of the main advantage. Effective positioning in Google + opens your door to the profitable Google marketing campaign. Optimizing authors’ pics and easy interaction with influences increases your reputation. Its useful to share not only your private content featuring your niche information and news, but even make your followers interact with you. This will considerably increase your consistency and links a new level to the desired image. However don’t forget one thing – trust your followers, respond to their posts, share their ideas.
2. More viral and unlimited
- We usually use social media for sharing something and connect to whom we want to share. Google + makes it easy to change the content-upgrade or develop it, gives us whole control over the content.Think from the bloggers point of view,always share interesting content and don’t be afraid, Because you can change them in real-time.
3. Allows SEO optimization
-Social following has more value, than manipulative links in Google marketing. Websites on Google + can be indexed, we can embed post links – and therefore optimize our title tags. It raises our due to the fact that popular optimized Google+ posts may increase our search rankings. In addition +1 links helps you in Google marketing.
4. Great event management experience
- As we know everybody uses Facebook for event planning, But Google plus can compete with them and here are some advantages- Guests can share photos and emotions in real-time, Hangout helps you plan virtual meetings and is integrated to Google calendar. Therefore Google+ events analytic gives you some information and research analysis.