In my previous posts I suggested brand building as one of the most crucial search engine optimization tips for 2013. SEO optimizers and website owners give much more importance to the logo or design of their websites. Yes, tangible attributes of the brand is absolutely essential, but they are not the foundation for profitable brand building campaign. Let’s discuss some tips and tactics of brand building.
Brand connects tangible and intangible, constant and adaptable elements. Before launching the website, think as a branding insider. Adaptable elements comes step-by-step by gaining authority and reputation, ranking in the top of search results, increasing page rank and etc. But before all this successes we need continuous and never-ending elements. I will call them essential components of website branding – Unique Selling Proposition, Effective Positioning and Brand Personality. Crafting the outstanding proposition requires uniqueness and creativity. Remember that your valuable proposition or USP (unique selling proposition ) should capture a competitive advantage and create benefit for your customers. In fact the main question for USP is – Why people should visit your website? Positioning answers for whom you are going to provide the solutions and benefits. And the last and main element is brand personality – heart of your brand, which integrates your mission, vision, relationships and communities, internal and external values… On my mind this three stages will help you identify core benefits, advantages, which leads to the methods of increasing your brand loyalty and equity.
As we mentioned one of the most profit-earning adaptable element of brand is authority and reputation. Let’s focus on some tips during website branding
1. Develop a logo
Don’t create, but develop. Symbols are essential, especially for you consumer psychology, which reflects on their purchasing behavior. Try to create adequate and consistent logo, as it explains your identity. Explanation is not a primary element of logo beyond visual characteristics (design, color scheme). It should not only clarify who we are, but learn others what we are doing. In addition logos should be used as promotional tools (gift cards, letters… etc) in the future.
2. Build a Website
Don’t create, but build. Your website is your company in the real world. Your landing pages should be the main meeting point of the company. Make people easily navigate on your website, make them survive and find benefit in your company and not leave right after checking the first article or email.
3. Write valuable articles
People say that comments and email signatures means everything. Yet Well crafted article is a genuine tool for your effective positioning into the target minds. A large number of marketers still don’t understand the importance of writing articles and continue spinning and rewriting them. Article marketing includes many brand elements – Your unique voice and style (should be valuable), Your ideas and beliefs (should be sharable), Becoming a real author (should be reputable and not imaginative ). If you want to know how to create successful article, find my previous articles about search engine optimization tips.
4. Become social
Not technical but human-driven. Adding followers is the easiest part of social media marketing strategy. But retaining and integrating them with your values is not so easy. For that reason create several techniques – comment on other posts, share creative material (not only your content), share you rich content, communicate with the experts in your niche and learn more. Social media is about communication. Learn how and when to communicate to be time- specific .
Effective SEO optimization requires profitable brand building. On the contrary SEO optimization helps your brand reach your visitors. Don’t forget traditional on – page and off- page methods -anchors, snippets, meta descriptions, titles, keywords, backlinks.
6. Email your brand
Newsletters, updated news indicates better service and greater reputation. Avoid sending stupid sales letters and target with interesting content. In addition always use your signatures.
7. Step -by – step activities
Be adequate-what i mean with it? Take actions, don’t sleep and rest. Visit all blogs and all forums of your niche and write ideas, but be adequate with your expert level. Don’t hide yourself and avoid to learn something. Nowadays learning will help you learn someone else in the next years. Become the early adopter.
8. Create the product
One of the most powerful tool for brand equity. Write a E-book, or make some service for your target audience. Yes it seems difficult, but comes after experience. Your experience should increase along with brand experience. As a result your reputation increases, which boosts brand equity.
9. Cooperate and integrate
Make some joint ventures or find your niche experts who will write reviews about your website (service) or help you with your campaign. This activity is long-term and not easy, but has 2 great advantages – Positioning in the mind of customers and positioning in the mind of experts. As a result reputation and sales increases.
Never die, always repeat your mission, slogan and ideas… This will deliver more capabilities in your customers mind.
Brand development is critical and neverending solution to powerful SEO optimization. That’s why i usually put it into the most essential search engine optimization tips.