Search engine optimization tips are changing from year to year. Following change is determined by the evolution of Google algorithms. Traditional SEO optimization should have to adopt modern Google principles. Some presume conservative methods to be less effective in modern times. They tell us lie for the reason that they lean on old strategies and generate zero outcomes.Traditional SEO optimization does not necessarily mean old and ancient – even traditions change. Google is becoming much more moral and traditions change in concurrence with it. Maybe it created difficulties, especially for old method users, but formulated completely new game – more fair and long-term. Yes at this moment we get more chances to rank higher in serp. Reasons are numerous – spamming, cloaking, overoptimized landing pages doesn‘t rule anymore. This enables us to position in rankings. Now you can easily understand why classical SEO is not dead. Only expectations has changed.
Spamming, cloaking, paying for back links, similar back links, spinnable content, over-populating the web with crappy guest postings, manipulative link bombing – What can they have similar? Do they belong to actual marketing? Is it fair to gain any advantage with this techniques? Yes quite possibly, but the legitimate optimizer with competitive advantage would without doubt defeat such marketers. I will discuss traditional search engine optimization tips from the point of marketing- competitive advantage, customization vs standardization, relationship marketing vs dissociated marketing.
1. Keywords still rule
Yes unquestionably. Marketing starts from the market research. We ought to do some natural research and than choose specific keywords. What is our competitive advantage? – Unique keywords that will brand our domain. Many argue about ‘’different compared to best‘’? Here the word ‘’different’’ wins, because lots of manipulate with ‘’best and top’’. Keywords are more customized, never overuse them. They should become the direction point for your users. Keywords are the ranking rulers at the same time. Because effectively chosen keywords can make the phenomenal title that drives your traffic. Why keyword is required to be social ? – keyword notably placed in your article should help target visitors find relevant links and anchors texts.
2. Stop overoptimizing pages
Everything comes from fear. People desire to rank in top in 2-3 months. When they get failure, try every method, having found in Google search to optimize their websites. It is the biggest mistake. Even the easiest basic SEO guide warns us that each page should be different, unique with the the capability to be brandable. Your website is like a book with unique stories, targeted on unique traffic and creating benefits for them. Try to create social pages with feedbacks, interaction etc.
3. Anchor links still mean a lot
Using similar anchors will kill your website. Always diversify them. Try to split your VP(valuable proposition) into different slogans. Use swat analysis to target better your market. Anchor text should never feature useless and not helpful words. It must be more beneficial and diverse. Sociability drives your authority and reputation. Exact match anchor texts is on the way to death.
4. Stop buying links
Buying links from cheap blogs and websites and it has not impact on rankings? It can’t be your competitive tool, as it is 100 % standardized. Therefore I am sure it will create difficulties not for SEO optimization, but for your visitors.
5. Brand your meta and title
They are still alive. Meta description- the world ‘’description’’ informs you, that your should provide Google with the description and not stupidity – full of keywords. Meta and titles has transformed from the standard systematic schedule to customized tool.They are more and more becoming content manufacturers. But in some cases people continue to destroy content with overusing same keyword in meta and titles. Good quality writing and excellent targeted article titles or headlines will attract attention.
6. Play in real Time to obtain links in the future
Yes natural links will take full control of penguin and drive traffic. Make some research, find your niche websites, that are relevant and don’t spam them. It needs to be the long-term process. You can use authority websites too. Here competitiveness depends on the strength of websites, where you put links.
7. Optimize traditional techniques
Traditional tips are not the standard tips any more, like filling meta tags, titles, diversifying h1 tags and etc. Try to combine traditional techniques with emerging methods. The winner here is social media. Social buttons will make your brand visible and consistent, boost your Google marketing campaign. Updating is vital or remain fresh and distinctive. Try to differentiate the mix strategy, plan real and time bound goals, social media is the essence of personalization and authority in the niche. So in ideal social media is the modern traditional SEO optimization tool.
8. Optimize your url
Improving and changing URL can help you in search engines. But never over optimize it, than you can decrease your position. Make SEO friendly and competitive URL. Always diversify them. Never overstaff with many keywords and therefore delete some symbols like ‘& ?’. On the other hand leaving the URL static will not create issues in Google, but decreases your equity and therefore value.
We should adapt changes in Google algorithms and identify new search engine optimization tips. But the idea is that SEO work is getting more marketing and human driven than standardized, which means a great deal for internet marketers.