Authority stands on the opinions and experiences you might be telling, identity and trust you might be building, while reputation is the response to what you have told and shared. In the world of internet, reputation is more and more relating to the ideas and shares, which will definitely be reshared and retold. In case of receiving a negative feedback, you fail not just in the particular situation, but on the long-term level. Word-of-mouth usually takes full control of you, while you can acquire full advantage of it or maybe instead decrease your credibility. That the reason numerous affiliate or alternative fake websites doesn’t work these days anymore. Word-of mouth marketing consists of many challenges. It is better to think about reputation marketing and building authority strategically. Strategic relationship marketing campaign will have a huge impact on your SEO campaign on. I would like to expand this issue and focus on what to do and why.
1 Build web presence
Primary and most challenging objective to accomplish. Not by the reason of emerging difficulties during putting the links on target websites. But due to the regularity and continuity you need to consider when you are doing it.Yes it certainly requires a long period of time to capture value and increase brand equity, because value is closely related to the trust and cooperation, you might be providing.
2 Build quality combined with quantity
A number of internet marketers create the website, publish 20 or 30 articles ( usually 400-500 words ) and this is the conclusion. They are convinced, that have gained authority. Maybe they gained additional money from the increased number of visitors, but not authority. Theoretically, continuous acquisition of reputation couldn’t have been stopped at the 30-st post. Maybe posting 30 articles accelerated a small share of equity, but is not enough for real establishment. You have to load yourself- even the fact ‘’I will make 30 articles and everything is done’’ indicates, you are not thinking strategically about yourself,maybe only about income. Long articles is effective for both authority and serp. My advice is to post and post-share your experience and get experience.
3 Diversify Everything, even yourself, anchors texts, urls and websites
Try to target large number of links to your sub pages. URls should be targetable, featuring what you want to show. Anchor texts are the main targeting instruments – pay great attention to them. However they are not the selling phrases with millions of keywords, they should be the branding ideas, which will position you as an authentic,trusty author ( manager, doctors, fitness trainer )
4 Keep the social media fresh and unique
Have a consistent image across all social pages, starting from Facebook to Technorati. Consistency refers to the identical themes and vision you are providing. Never hide behind the page and always remain in lIVE. Yes, imagine your are broadcasting news from the TV channel – more interesting and engaging the topic will be, more authority you gain and more companies will order advertisements on your channel. Always get in interaction with followers, fans and subscribers. Social media is not the platform, where you are promoting website, It is the platform, where you are building relationships. Every person is worth spending time.
5 Gain advantage of testimonials and reviews
Many internet marketers argue, they are not effective anymore for monetization and reputation marketing. I don’t think so. Word-of-mouth is usually constructed on the negative impulse. When the customers are not satisfied with your story or product, they start to spread the negative infos. But in case of getting the positive response, they rest and enjoy life. So engage all of them and ask to write reviews and stories.
6 Start a blog
Blog is one of the most important tool for building authority. Create and publish valuable material and leverage it through social media. Brand the blog under the current websites’ or real persons name. Don’t think, that one or two single spun article will boost success. You should spend time and efforts on it.
And finally i would like to integrate this topic into the main theme. Yes, you could possibly do every tips and still do not have any results. In the beginning I talked about strategic thinking in website reputation marketing and building authority. Go back and think about your mission, vision and UPS. Do you clearly understand what you are doing? Have you really shared the vision and mission?