Everybody knows, that Google modifications constantly results changes in our SEO and link building solutions. At the beginning of new 2013 year, every SEO optimizer tries to determine, what link building strategies and adjustments to implement during this year. I don’t believe that drastic changes has been made in the last year. Every phase appears to be the the equivalent to the last years – social media presence, on-page factors, keyword research etc. But I would like to take a look at important aspects acting in this process and discover the best solutions to the question – how to get backlinks.
1. Massive link diversity
Diversification is the emperor, which can certainly defeat any Google update. Remember that Google knows, what keywords match finest to your content. So disregard over optimization. Diversification deals with link velocity. They are the most effective tools to rank higher in serp, which means acquiring targeted visitors.
2. Check out competitors
Get started with researching competitors, analyze precisely how they get back links and craft their anchors texts. Focus on the niche, you are operating, because there are many industries, where duplicate or copied content ranks higher. Try to analyze top 10 competitors.
3. Work in a natural manner
I am always for the white SEO methods. But both white and black SEO methods are time consistent. They practically never end ,but generally start somewhere. Don’t be in a rush. The starting pointshould be after you have already built unique articles and some social presence.
4. Develop content beyond quality and quantity
It should feature not only words, description or overstuffed with keywords. No it needs to carry you voice plus creativeness. Use moderns methods and real marketing texts ( not buy it or read it ) and integrate with various formats ( infographics, PDFs ). Use covert marketing in content – Simple method, where you can position leaders of your industry into the target content for self promotion. Use a brand to promote your brand equity, Praise the leaders and famous persons in you text and you will get their followers immediately.
5. Quality social signals
Distribute you posts within followers and fans. This will help you not just in SEO, but in virally boosting reputation. Social links (Google plus shares with links, pinterest pin) all build links and integrate with SEO. But social signals firstly are for awareness and mention, so they should be relevant to the content you are promoting.
How to get back links? – To put this topic accurately, high quality content, relevant and diverse anchor texts, quality social signals will still the best, most efficient link building solutions in 2013. Don’t put aside DDR (diversification, differentiation, Relevancy)