Having professional selling skills plays crucial role in the art of selling. A large amount of internet users relate this skills to the Sales management. I usually use the term marketing as an ART of SELLING. If you don’t understand how to plan and sell ,than you get zero results in your marketing objectives. Crafting effective sales pitch and transforming into valuable sales page (or landing page) is the integral part of marketing. What are two main components, that every copywriter (internet marketer) or real- life marketer ought to have and make use of? COMMUNICATIONS and PERSUASION. Professional selling skills is constructed on the basis of sales persuasion techniques and marketing communications. Answer to the question ‘’ How to write a sales pitch ‘’ appears at this point. Now assume you are starting building your sales page for some kind of product. Let’s pass some steps and tips.
1. Every buyer is individual
Each of the human being has unique soul, identity and characteristics. Try to deepen into the term Customization. Your strategy should be customized – do you believe, that a 60 years old man with the interest of old rock music, will ever buy SEO tools?- answer is no in most circumstances. If the answer is yes, than the cost of persuasion would be extremely high. It is superior to avoid such errors from the very start and build small groups with identical characteristics.Try to call them different names and study groups from inside.
2. Unique selling proposition should be valuable
Can the uniqueness become most important competitive advantage and persuade your target people to buy? No, if you don’t realize the value of your product, than the purchasers won’t find the benefit. UPS requires a clear message – what buyers desire? Many marketers fail at this point. They have professional sales skills, create great sales pitch, but forget the main notes – why potential prospect need him/her?
3. Sales pitch is a dialogue
It really is the chemistry-between us and prospect, which is actually built on the value. Value-benefit relationship must cover the money transaction relationship. Why do we need our target audience? – to provide value, answer on their needs and create unforgettable experience, (not to make money). Why do they need us?- to find the solution to the problems, which will be worth their budget. Cash is a medium of exchange, not a medium of relationship, persuasion is the medium of relationship and personal connections, not the medium of unlimited fabrications.
4. Create the experience and story
Use personal connections and trust, build the organic experience with the customers.Try to tell something and not only talk, talk and talk . Use your communication skills and build the conversation based on their languages and characteristics. Write recommendations and ask, if it helped them. Write story and challenges and be sure, they found benefits.
Let’s observe the example of successful sales page http://theoatmeal.com/comics/tesla. Yes it is really interesting, persuasive and creative, catches our attention, tells us about rivals and makes us buy it. One of the main advantage of such sales page is, that it will go viral in the world of web.
Sales persuasion techniques and communications constitute well structured sales pitch, But there are other factors, that we should use in the process of crafting the sales page – segmentation, creating the message, building trust, catching competitive advantage, leading prospect to the sale etc… But without this essential guidelines, it’s challenging to answer the main question – How to write a sales pitch.