SEO is generally related to the process of increasing web presence and traffic from the perspective of search engines. The search engine market shares and therefore their algorithms modify from year to year. So we always have skepticism, about exactly what has changed in the dynamics of SEO and precisely what picture exists now. I would like to present starting SEO tips for beginners, which I constantly use in my SEO campaigns successfully. All of them are white – hat (which means safe) and won‘t hurt you in the next Google updates.
1. Brand your domain
Don’t confuse yourself about over stuffing or using many keywords in the domain name. The effectiveness of keyword rich domains is only a myth especially since the last Google updates. In the term brand I mean to think twice from the branding point of view – use your business (website) concept, valuable proposition ,add some freshness and uniqueness and mixture with competitive key phrases. It might sound that ‘’howtostartseoforbegginers .com’’ will rank higher, than ‘’applesandorange.com‘’, if they are in the same niche, but in the last year techniques has changed positively on the side of branded domains.
2. Title tag should be relevant
Yes, title tags need to contain main keywords, but using all you keywords in the title tag will decrease chances for positioning more profitably. Try to generate relevant, consistent and keyword highlighted title tags, that constitutes your brand.
3. Keywords don’t need content, content needs keywords
Firstly create content, targeting on the keyword related themes and you will better position keywords. Marketers usually get into disaster, when they start thinking from the keywords viewpoint, overs stuff them in their texts and as a result decrease search engine visibility. Be specific and for a start place some ideas in the content.
4. Plan your navigation and site maps wisely
It should be easy for search engines to index your website – visible for Google spiders and crawlers. Therefore look closely at the navigation of landing page. Remember that if the site has a good navigation structure, visitors will invest more time in you.
5. Brand the pages
Let’s imagine sub pages of your website, which has some kind of content and maybe distinct SEO structure. Only keyword relevant content doesn’t win nowadays. Try to contribute some images (with alt tags), maybe info graphics, social media integrations, videos, PDFs or other creative material. Such content (or page) will create the experience and increase your visibility. Also it is clearly understandable, that duplicate content will create losses.
6. Build keyword related relevant Back links
Use forums, social media, article submissions, press releases, video websites to create backlinks to your site. Think about the top quality and time frequency – you will never build all back links in one months or two months, as this is the long – term process.
You will discover various search engine optimization tips on other internet sources and properly make use of them. But theoretically all this SEO tips for beginners are basic and widely used. It will only help you to promote the website.