How to do email marketing? – Everybody can respond to this straightforward question- send emails to people for various reasons. Many businesses keep away from email marketing, because their customers usually accept emails as spam and don’ read them. But If you utilize legit email marketing programs (getresponse, aweber) and include a value based strategy, you can definitely maximize results. There are three primary motives we make use of email marketing- sales, promotional and information based . They really are so blended with each other, that it is not the right strategy to choose a separate method.
Email marketing requires substantially more marketing skills ,than you can imagine .It generates benefits- You acquire new customers (build your customer data base)and retain the existing ones .I want to discuss certain email marketing tips and share suggestions.
1. Every consumer is individual in habits
For this reason try to segment them. The bulkiness approach destroys email marketing. You should segment your subscribers according to their characteristics and perceptions, afterwards send the distinct valuable propositions.
2. It can generate fast sales
Big marketing lie – Even though you buy many emails, secret lies beyond the pre sales preparation process. Especially if you are starting constructing now. Never think, that you will enhance your sales or brand equity with the first or second email.
3. Always develop the strategy – never send the duplicate letters, or identical material. Create a version of some blueprints customized for those individuals. Strategy must be clearly customer based for example:
1st week – Send the follow-up informational letter.
2nd week – Send the newsletter in the related industry (put something beneficial and valuable)
3rd week – Integrate and give ideas about something you want to monetize.
4th week – Send the full review and special offer of the object, trying to explain why they need it and for what reasons.
4. Brand the whole Letter
Every electronic mail letter carries the value of gold. If it bears fresh and unique structure, than it would have the highest open rate. Always design the header declaring to the main idea (UPS), put some visual elements in the texts and for the trust write additional details (about yourself and company) in the footer section. Try to differentiate from others’ letters, but keep on the relevant and consistent branding approach – Don’t modify colors in each week.
5. Constantly plan the frequency and intervals
Yes as I have shown you the example, interval is valuable tool for customer retention. Choose the same interval (usually 1 in month, or 1 in week). Never write more it will harm them, or less-make them forget you.
6. Consider value exchange
You want their email, don’t promise them something in the future, provide value in the present time. Remember two side communication, or your target audience will never fill you opt in boxes or other items. Offer giveaways, contests, gifts, or ordinary tips – even 1 dollar gifts mean a great value for prospect.
Now You know basic email marketing tips. It will likely be easier to answer on the question: how to do email marketing? Everything starts from organizing and implementing the whole strategy – structuring letters, adding subscribers, designing and proper placement of optin box. During the process never forget this tips.