Most popular questions after the last google penguin update are: Is the off-page activity still beneficial after the new update 2 .1? Is Social bookmarking, submissions, forum profile links and blog commenting still effective now? Sure, we are very confused about our SEO tasks (especially link-building process). I would like to provide you with some important SEO tips after penguin update. I don’t consider myself as a totally acknowledged person in the post-penguin SEO era, but I hope, my recommendations will be helpful for you.
Two Major Valuable intangible attributes, any website owners should include in their search engine optimization plans are – Natural and Coincidence. I will make an effort to explain briefly what I mean in the next paragraphs. To begin with let’s point out the features, we should forget: building back links technically, creating unrelated, duplicated content, posting articles and doing this sort of stuff on the daily basis.
At this point let’s carefully consider our mission and goals and objectives. Each and every website owner wants to expand his business in virtual world or add new prospects and customers. Internet marketer tries to identify specific, measurable, time bound, attainable and realistic goals to implement his concepts and path to the central mission. I want to add a few features to our goals – Natural, Coinciding and Relevant. This three attributes ( combined with the rest ) should become our basement . I will try to expand this subject and add examples.
1 .We have just started the website ( 2-3 months ), performed some on-page SEO, created duplicated several niche essays and build links from low authority spammy sites – NO, Google can discover that, thanks to Penguin and Panda. Ignore these kinds of short-term strategy for rapid, immediate positioning. Keep away from asking yourself-how Google treats article, directory submission and will such activities effect me? Start thinking from the point of modern SEO branding level-Be Natural, authoritative and relevant. Let’s invest following SEO attributes in our campaign.
First of all I start to think about my goals, mission, vision, branding statements - What are my advantages ? Where I desire to stand in one year? How much visitors, prospect or revenue I want to generate? What are my competitive advantages that I can offer to my visitors.
Start crafting you advantages and benefits into your content, build and integrate content naturally. Content is still the king and it will become more important in the next years – so improve and boost your content background. And soon real people will begin linking you back, making some good comments and increasing your brand awareness. I realize that such campaign is more time consuming, but definitely will position you beneficially in the future. The truth is that many things in internet marketing is related to coincidences and you may very well benefit in short periods too. How can I do it ?
Generate a buss, Become social and Creative, integrate new content, videos, images – Before everything else, understand risk /benefits of such strategy. Create new funny, strange, or unique (too interesting) content, but always presume the feedback and pay attention to the negative pr bombs, you content can generate. Share it everywhere on Facebook, twitters.
Never invest in benefits coming from your imagination – Stop promoting the product, you are not aware of or have not used. Never market crap, created by internet marketers or by you. In real business – will real people buy something crap or be convinced by you? No.
Take advantage of coincidences and Concurrences - You should utilize partial anchor text links instead of exact anchor text links. Let’s say the our main keyword is- ‘’Medical Services’’, create such anchor -‘’If you want to see more tips and suggestion about medical services, visit’’. Google is smart enough to understand what you want .
And lastly I would like to say that, we have no guidelines from the latest Google penguin update. This tips after penguin 2 .1 update are recommendations respected by serious marketers.